Lauren Katherine Conrad (born February 1, 1986) is an American television personality, celebutante, fashion designer, and author. She came to prominence with her starring roles on the MTV reality series Laguna Beach: The Real Orange County and its spin-off series, The Hills, which at one point followed her personal and professional life as she pursued a career in the fashion industry.
Conrad has written three books in her L.A. Candy trilogy with a spin-off trilogy in the works, and has two fashion lines; LC by Lauren Conrad and Paper Crown. She, her hairstylist, and her makeup artist run a beauty website, The Beauty Departmen
However, after MTV had viewed the pilot, the network decided to not pick up the series. MTV's head of programming, David Janollari, said, "She did do a pilot. There were talks about whether we could somehow manage to put together a special based on that footage but that's also a big question mark based on her interest in that and the finances. We decided not to go ahead with the show," later adding, "We love her! We would love her on our network! It was a great attempt but it just didn't feel like a perfect fit for us now." Conrad released a statement of her own, reading, "We sold a show to MTV, filmed it and are really proud of the final result. MTV felt the subject matter was too high brow for their audience and offered me the opportunity to change the show by incorporating more of my personal life. We agreed going into the project that this show would be an aspirational one, focusing on my career and my goals and not my personal relationships. We delivered the show that we sold and are sorry MTV didn't feel their viewers were savvy enough to appreciate it."
Conrad is working on launching a new fashion line, Paper Crown, and is scheduled to be in stores by fall 2011. The line is her third collection after The Lauren Conrad Collection and LC by Lauren Conrad. Her now defunct reality show would have focused on the creation and launch of the line.
In April 2011, Conrad, along with her hairstylist Kristin Ess and her makeup artist Amy Nadine, launched a beauty website called The Beauty Department. The site offers beauty advice and tips as well as how-tos and tutorials
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Lauren Conrad : Kohl's Spring/Summer 2011